05 Aug 2019
B2B Marketing ROI - Measuring Success
Shockingly, only 27.62% of marketers are confident in their ability to measure the effectiveness of their marketing activities. So, what are the other 72.38% doing?
02 Aug 2019
Marketing in a post-GDPR world: what's changed?
In an increasingly data-driven world, the GDPR aimed to give consumers more control over their data and protect them from privacy and data breaches. How are we faring so far?
01 Aug 2019
Stop giving clients what they want
If there’s one thing that’s sure to kill creativity, it’s letting your client call the shots.
26 Jul 2019
How The Art Of Listening Will Help You Grow Your Business
Listening and talking may be a dying art. A moribund form of communication, superseded by emails, text and tweets both in a private and professional environment. However, these crucial skills can boost your new business efforts. Read on to see why.23 Jul 2019
Why businesses cannot ignore the health of their data
Salesforce estimates that 91% of CRM data is incomplete and 70% of that data deteriorates and becomes inaccurate annually. This suggests that businesses aren't paying sufficient attention to the health of their data and that cannot be without consequence. The impact on individuals concerned and...
23 Jul 2019
Voice Search: the Stats Behind the Hype.
This is a talk I gave recently to the DMA regional council on the commerial opportunities for voice search.
23 Jul 2019
Useful Stats: Context, Localisation, Insight Selling, B2B Social
Recent insights from Proctor's strategy team + external research papers, on the topics of advertising context, the impact of content localisation on SEO, insight selling to B2B audiences, and the rise of B2B social.
22 Jul 2019
Access to JICMAIL Discovery is changing
From 29h July 2019 you will need to be a Subscriber to access the data through JICMAIL Discovery.
16 Jul 2019
The GDPR Mindset - A Case Study
The GDPR has a wide scope of influence. The legislation is a mind-set that, once adopted, influences everyday life in ways you may not have considered.