23 Jul 2019
This is a link to a talk I gave recently to the DMA regional council on the commerial opportunities for voice search.
https://www.slideshare.net/kev-mason/voice-search-the-stats-behind-the-hype-dma-2019
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
The telecommunications sector grapples with a pressing issue: customer data silos.
We live in the information age, where customer insight expands with every click, swipe, and interaction.
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