23 Jul 2019
This is a link to a talk I gave recently to the DMA regional council on the commerial opportunities for voice search.
https://www.slideshare.net/kev-mason/voice-search-the-stats-behind-the-hype-dma-2019
Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.
Data is your biggest and most critical asset. Yet, many Financial Services Institutions (FSIs) still don’t appreciate the value in the data they routinely accumulate – making them data rich, but insight poor.
Something has got to give.
How will data affect future marketing campaigns? How much emphasis do you put on reports from this data? And more importantly have you asked yourself how much of your marketing is based on bot activity? How do you identify human or fake interaction?
Please login to comment.
Comments