08 Jun 2020
Most Important Christmas Appeal
Christmas is the fundraising harvest for the third sector, supporters are normally more responsive and generous. But of course, 2020 has been far from normal. After months of huge income hits and cutbacks, it’s time for the UK’s good causes to reassert themselves. What better time to do that...
29 May 2020
COVID-19 Marketing Strategy
Our report, compiled by Accord Marketing's Strategy team, provides statistics, insights and practical marketing advice that will help you navigate the next Our report, compiled by Accord’s Strategy team, provides statistics, insights and practical marketing advice that will help you navigate...
26 May 2020
How to create a loyalty experience that's brand-right and customer-centric
Discover Epsilon’s Loyalty Evaluation and Design (LEAD) framework and how we use the 5 C’s of loyalty strategy to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for you and your customers.
19 May 2020
A Brief story of Placements, Pandemics and Pathways
At a recent DMA North Council meeting we discussed how student placements are under threat due to the COVID-19 pandemic and lockdown. It’s no surprise given how many organisations are struggling right now, either putting staff on furlough or having to make redundancies. It’s a very trying...
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18 May 2020
Adapting customer experience in a post-Covid world
We're all starting to think about what a post-Covid world will look like. We had a chat with Feefo's CEO, Matt West, about how recent events are affecting the state of customer experience, and how businesses can prepare for the future.
14 May 2020
The Evolution of Lockdown
As lockdown restrictions begin to change, how does consumer behaviour change with it?
12 May 2020
I would give One Million Meals
We all know the famous 500 miles song by The Proclaimers, the one that everyone knows the words to and can't help but sing along with! But have you heard the One Million Meals version yet?
11 May 2020
Factors To Consider When Engaging With Senior Marketing Prospects Working From Home
With working life disrupted by COVID-19 we wanted to to shed some light on what is going on in people's home offices. Are agencies are still able to engage with senior marketing decision makers and are they receptive to setting up virtual meetings?
06 May 2020