COVID-19 Marketing Strategy

I’m sure you’ll agree that the last few months have been tumultuous; the world we know has been turned upside down. It is familiar and yet so much has changed so quickly. From having to practise social distancing to continually washing our hands, from wearing masks to not seeing family and friends, the Coronavirus is something none of us expected. Hence, we crave for the old to return soon, whilst suspecting yet more changes are likely to be coming our way.

In this scenario, smart brands will be pro-active, creative, agile and ready to adjust their products, services and tactics to meet current and future customer needs. After all, the new normal will look very different, with the pandemic set to have deep and long-lasting effects across the consumer landscape.

Looking ahead, the challenges are many, but so are the opportunities. Hence, we feel that now is the right time to start sharing with you our thoughts and ideas on how to create effective marketing strategies going forward.

Our report, compiled by Accord’s Strategy team, provides statistics, insights and practical marketing advice that will help you navigate the next few months, putting you in a position of strength through the recovery process and beyond. We hope you find it interesting and, above all, useful.

The full report can be accessed via: https://accordmarketing.com/blog/guiding-marketing-strategy-through-covid-19 #WorkingTogetherToBeatThis