DMA - Data & Marketing Association

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Beware! Is your company greenwashing?

Greenwashing is the act of making false or misleading statements about the environmental benefits of a product or practice.
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7 Top tips to consider for a sustainable print campaign

Read on to discover 7 top tips that should be considered for sustainable print marketing!
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Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper

Our report, entitled “Mail: The Super Touchpoint”, highlights the evidence that mail has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
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Is cold calling still effective in the digital age?

Discover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales and marketing efforts.
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Is your Loyalty Programme ready for 2025?

Download Marigold’s Buyer’s Guide to Enterprise Loyalty Management and learn how to transform customer relationships, optimise loyalty programmes, and drive sustainable business growth.
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The Cost of Doing Nothing in Sales & Marketing

Cutting back on prospect outreach and lead generation during uncertain times threatens long-term growth. Proactive businesses gain market share, build resilience, and ensure future stability by maintaining consistent pipeline development.
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Beyond Rewards: Optimise Your Loyalty Programme

Download the Loyalty Programme Optimisation Guide to discover insights on loyalty trends, programme optimisation, and turning customers into superfans.
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How Hearst UK achieved a 75% Uplift in Email Conversion Rate

Download the case study to find out how Hearst UK transformed its email marketing strategy and achieved significant conversion growth
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