16 Apr 2024
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands with every click, swipe, and interaction.
16 Apr 2024
Building a Business Case for Application Management Services
A Strategic Guide for All Industries For many organisations the continuous operation of marketing and client communication systems is a business critical asset.
16 Apr 2024
The Future of Customer Experience - Predicting trends for the year ahead
Placing customers at the heart of business is nothing new – happy customers tend to be loyal, and with each passing year, we’re seeing more and more companies recognise the value of delivering a great customer experience (CX).
12 Apr 2024
Friday Tip: How to improve sender reputation & deliverability?
50% of consumers made a purchase from an email in the last year. Email remains the most effective marketing channel, but there's more to getting an email delivered than just simply pressing the send button..png)
09 Apr 2024
The Importance of Personalisation for Customer Retention
Do you want to understand the best ways to nurture and grow your customers through the use of highly effective personalisation?
05 Apr 2024
Friday Tip: How to do more with less
As a modern marketer, you are probably facing an undeniable truth: you've been asked to do more with less while still hitting your growth targets. But your resources are limited, as is your time. Here's a quick read to help: 3 Tips to do more with less
04 Apr 2024
2024 European Consumer Trends Index
Discover the Consumer Trends Index, an annual research study designed to equip brands with essential consumer data and insights that are critical to developing effective relationship marketing strategies..png)
02 Apr 2024
How to communicate Green Customer Relationship Marketing
This blog aims to bring insight, strategies and tips for businesses looking to build meaningful and sustainable relationships with their customers whilst minimising their environmental impact.
02 Apr 2024
Consumer trends in the UK and Europe: The most impactful marketing tactics for 2024
Marketing Week and Marigold have curated an exclusive webinar discussion around the current consumer trends in the UK and Europe. Watch the discussion to find out what the most impactful marketing tactics are for 2024 - now available on-demand!