2024 Personalisation Trends Report

Consumers make it crystal clear: content or offers that are flat-out irrelevant just don’t cut it anymore. The brands that master the art of personalisation and deliver the right message to the right people at the right time are winning their loyalty. A whopping 84% of European consumers state that their favourite brand treats them like an individual.

But as marketers, we are aware that personalisation is easier said than done.

The key to a successful personalisation strategy lies in knowing messaging best practices, customer journeys, the modern value exchange and consumer concerns around data privacy. And that is exactly what we are giving you today!

Download Marigold’s 2024 Personalisation Trends Report and get all you need to know to optimise your personalisation tactics.

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