02 Apr 2024
Consumer trends in the UK and Europe: The most impactful marketing tactics for 2024
Marketing Week and Marigold have curated an exclusive webinar discussion around the current consumer trends in the UK and Europe. Watch the discussion to find out what the most impactful marketing tactics are for 2024 - now available on-demand!
22 Mar 2024
NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
The latest quarterly results reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period. Half of these purchases were transacted online.
12 Mar 2024
Consumer Insights: Gym & Home Fitness
This article delves into the intricacies of consumer behavior within the realms of gym and home fitness, highlighting several key themes. Through comprehensive analysis, it uncovers significant insights shaping individuals' choices and preferences.
04 Mar 2024
Navigating 2024: Key Strategies for Financial Services Marketers
As the year races forward, financial services marketers and CRM professionals face significant shifts that demand a re-evaluation of strategies. Here are the approaches currently topping the agendas of financial services marketers.
22 Feb 2024
Boxing Clever
Single-use packaging is under fire for its lack of sustainability. But what’s the alternative?
20 Feb 2024
JICMAIL WEBINAR: Q4 2023 Results: Test & Learn on the Path to Digital Conversion
JICMAIL's Q4 2023 results reveal that mail prompts an impressive 40% conversion rate between website visits and online purchases. Join JICMAIL plus special guests for an overview of the powerful mail campaign measurement tools available to mail practitioners from buy side and sell side alike.
31 Jan 2024
Redefining Sustainable Print Marketing
Chris Rothwell tackles the myths around digital marketing being more sustainable than print in his blog on refining sustainable print marketing through not only material improvements but performance-based changes resulting in less wastage.
26 Jan 2024
AI in Action
Join us for a live 30-minute demo and discover the power of AI tools. Witness firsthand how seamlessly they can integrate into your marketing efforts..png)
22 Jan 2024
Explainer Videos for JICMAIL Discovery 3.0
To help subscribers get the most from the new improved version of JICMAIL Discovery 3.0, we've created short explainer videos for each separate data tab.