Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
01 Nov 2016
Virtual reality â the next digital revolution
The old distinctions between analogue and digital will begin to disappear
06 Oct 2016
Member ContentTalking the consumers' language: financial services infographic
Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are.
27 Sep 2016
Customer engagement in the insurance market
Scott Logie is a member of our Customer Engagement Council, and here he casts his expert eyes on the world of insurance and why being recognised matters in building relationships with customers
27 Sep 2016
Engaging customers through retention marketing
Marketers continue to see value in retaining and re-interesting their customer base, and retention marketing is a cornerstone of engagement strategies that truly put the customer first
07 Sep 2016
Member ContentTalking the consumers' language: Financial services
With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
24 Aug 2016
Proximity London and a legacy of creative customer engagement
The next stage of our Customer Engagement campaign takes place on 6 September – and Proximity London feature as part of our speaker line-up. Take a look at their work creating meaningful engagement for clients and their customers.
23 Aug 2016
What shapes customer engagement in the financial services industry?
As our Customer Engagement campaign moves on to look at the financial services sector, we take a look at how buyer and seller dynamics in the industry have shifted in recent years - and what this means for engagement practices in the industry
15 Aug 2016
Talking the consumers' language: retail infographic
There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.
14 Jul 2016
DMA Insight: the Big Brand league table
New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists