Proximity London and a legacy of creative customer engagement | DMA

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Proximity London and a legacy of creative customer engagement


As a winner of last year’s DMA Awards Grand Prix, Proximity London are a familiar face in these parts. And their body of work in the field of customer engagement has won them plenty of admirers.

Proximity and The Economist

The “Raising eyebrows and subscriptions” campaign kicked-off in 2014. Proximity and UM London collaborated with The Economist to create a banner ad campaign that displayed above articles – with those ads relaying relevant, engaging content to tempt readers through to Economist articles.

As well as the DMA Awards Grand Prix, the work took a bronze innovation Lion for Creative Data at Cannes. Here’s a snapshot of the campaign.

Proximity and the RNLI

On a quest to draw support from the under-60s, the RNLI enlisted Proximity to helm a summer campaign targeting younger families. Proximity developed an online video, co-created with children aged 8-11, and coloured the execution with crisp animation, a catchy song – and a popular social media campaign anchored around the #holdtighthandsup hashtag.

The subsequent donation increase went hand-in-hand with 92% of sign-ups to the RNLI’s cause being totally new to the charity. Check out the work here.

Proximity and

Proximity were tasked with reactivating’s lapsed customer base. The campaign was based on the premise that no-one likes paying more for their bills than their neighbours.

This insight powered an email marketing campaign featuring tools enabling users to compare their bills to the local average; a platform to “show-off” their savings compared to others; and the chance to enter and win competitions. Find out more about the work here.

Proximity and Capital One

We tackle the language of engagement in the financial services sector on 6 September, and Adrian Hoole, head of customer engagement at Proximity, takes us through a case study of their Gold DMA Award-winning campaign for CapitalOne. Learn more about the work here.

Find out more about our event, Customer Engagement: consumers and the language of finance, here and book your place.

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