Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
16 Dec 2021
"Data suppliers must stop hiding if we are to build public trust in data sharing"
To increase transparency, accountability and build public trust in data sharing, it is time for all areas of the data and marketing industry to work together, including data suppliers. Adam Herbert, CEO of Go Live Data discusses how data suppliers can help.
07 Dec 2020
A Guide to Cookies and Compliance
The DMA’s Cookie Guidance Group has provided support in response to the ICO’s guidance on cookies and their usage.
25 Nov 2020
Regulation Hub Update - November 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
05 Nov 2020
Data Management: Breaking Down Consent and Preferences
A report to showcase the value of managing data correctly. Brands that go beyond just compliance with legal requirements can guarantee the maximum value for and from their customer data.
03 Sep 2020
DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
Webinars, whitepapers, free wifi, online events and services are all created for lead generation and customer acquisition. This guide explains how to navigate the legal requirements while still achieving your goals
21 Jul 2020
Data Best Practice: Acquiring New Data under GDPR - A Case Study
From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
15 Jun 2020
Data Best Practice: Maintaining Good Data Hygiene
From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
27 Feb 2020
Member ContentSMBs and GDPR
While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
30 Jan 2020
Data Best Practice: Keeping Your Data Clean
From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing..png)