Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
21 Jul 2020
Data Best Practice: Acquiring New Data under GDPR - A Case Study
From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
15 Jul 2020
Regulation Hub Update - July 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
18 Jun 2020
Responsible Marketing and the IDM
Enrol on an IDM course and feel confident in all that responsible marketing entails.
15 Jun 2020
Data Best Practice: Maintaining Good Data Hygiene
From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
09 Jun 2020
Regulation Hub Update - June 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
12 May 2020
Regulation Hub Update - May 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
12 May 2020
The Seven-Step Ad Tech Guide
The DMA and ISBA along with other contributors have been working together to provide support and guidance in response to the findings from the Ad Tech Review
27 Apr 2020
Beyond Compliance - Using the DMA Code for Competitive Advantage
Discover how using the DMA Code enables you to put your customer at the heart of everything you do, and how you should build this into ‘business as usual’ for your organisation._webinars-(2).jpg)
27 Apr 2020
Coronavirus: Understanding Consumers Attitudes to Data and Privacy
Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...