Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Cookies, Change and Constant Disruption

The Responsible Marketing Committee got together to discuss cookies, change and constant disruption.
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Email Council: Data Hygiene

We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
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Regulation Hub Update - December 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Data Best Practice: The Power of the Privacy Notice

From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.
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DMA Insight: GDPR Calls for Training

Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
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Regulation Hub Update - November 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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DMA Comment: HMRC, VAT Policy and Digital Advertising

HMRC’s narrow interpretation of the VAT charities and their agencies should pay on digital advertising could have significant costs implications for the entire sector. Attend the meeting to discuss what comes next or and share your views.
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DMA Insight: GDPR Is a Win-Win

Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
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