Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Data Best Practice: The Power of the Privacy Notice

From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.
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DMA Insight: GDPR Calls for Training

Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
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Regulation Hub Update - November 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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DMA Comment: HMRC, VAT Policy and Digital Advertising

HMRC’s narrow interpretation of the VAT charities and their agencies should pay on digital advertising could have significant costs implications for the entire sector. Attend the meeting to discuss what comes next or and share your views.
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DMA Insight: GDPR Is a Win-Win

Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
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Legal Basis of Personal Data Flow Post-Brexit

The moveable feast that is Brexit is tackled by the DMA's experts, with specific focus on dataflows in a post-Brexit environment. Learn the legal basis for data flow, how data will EU - UK, and thoughts on actions in a No Deal scenario.
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Brexit Toolkit

The DMA's Brexit Toolkit takes a forensic look at the impact of Brexit on businesses, the UK creative industries and the data economy. Created by the DMA's Public Affairs and Legal teams, the Brexit Toolkit focuses on data flows, personal data exchange, ICO and DCMS guidance, and access to...
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Brexit Toolkit: Standard Contractual Clauses for Data Transfers

The European Commission can decide that standard contractual clauses offer sufficient safeguards on data protection for the data to be transferred internationally. And you can download the contracts here. Read on.
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Member Content

AI for Marketers - Information and Advice

Mystified and confused by Artificial Intelligence and Machine Learning? Our Connected Technology Hub, part of the Customer Data Council, have created an introductory guide to help you out.