Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

 

Member Content

GDPR and you, chapter three

With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
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Member Content

Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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Member Content

GDPR and you, chapter four

With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers' attitudes towards the GDPR. Here's what they had to say.
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Member Content

GDPR and you, chapter five

As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
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DMA GDPR guidance: Consent and Legitimate Interests

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
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DMA GDPR guidance: Accountability

As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
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DMA GDPR guidance: The essentials

As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
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The DMA politics podcast

Episode 7 is now live! Join, John, Zach and Michael from the DMA's policy team discuss all the latest political developments. They also chat about the issues raised in the online harms white paper and ask for your thoughts.
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