Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Coronavirus: How Businesses Can Help Vulnerable People

The Vulnerable Consumers Working Group looked at what best practice need needs to be in place for vulnerable people while organisations transition to home working.
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Data Best Practice: The Power of the Privacy Notice - Case Study

From the DMA’s Customer Data Council, the fourth in a series of articles looking at good data practice in marketing.
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DMA's Response to the ICO's Draft Direct Marketing Code of Practice4

On the 4th March the DMA responded to the ICO’s recent consultation on the Direct Marketing Code of Practice, using the input from our members. See here for the full response.
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Data 2020: An Overview

Our annual data summit took place at 30 Euston Square, and featured the expert input of keynote speaker Professor Anand Menon on the data economy and Brexit; the ICO on tech policy and innovation; PwC on cookie compliance; and panels sessions looking at privacy by design and data as a force for...
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Regulation Hub Update - March 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Data Best Practice: Acquiring New Data

The DMA's Customer Data Council advise on expanding your database while maintaining compliant.
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Member Content

SMBs and GDPR

While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
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A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
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Regulation Hub Update - February 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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