Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
05 Nov 2020
Data Management: Breaking Down Consent and Preferences
A report to showcase the value of managing data correctly. Brands that go beyond just compliance with legal requirements can guarantee the maximum value for and from their customer data.
03 Sep 2020
DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
Webinars, whitepapers, free wifi, online events and services are all created for lead generation and customer acquisition. This guide explains how to navigate the legal requirements while still achieving your goals
21 Jul 2020
Data Best Practice: Acquiring New Data under GDPR - A Case Study
From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
15 Jun 2020
Data Best Practice: Maintaining Good Data Hygiene
From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
27 Feb 2020
Member ContentSMBs and GDPR
While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
30 Jan 2020
Data Best Practice: Keeping Your Data Clean
From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing..png)
26 Jan 2020
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
28 Nov 2019
DMA Insight: GDPR Calls for Training
Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
Legal Update
Join the DMA’s legal and external affairs teams, alongside our campaign sponsors OneTrust, for the latest updates on politics and Brexit; have your lobbying FAQs answered; learn more about the ICO's enforcement procedure, and discuss the effects of cookies on data security
