Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
15 May 2019
GDPR: A consumer perspective
What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.
15 May 2019
Member ContentGDPR and you, chapter one
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
15 May 2019
Member ContentData privacy - An industry perspective
Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
15 May 2019
Member ContentGDPR and you, chapter two
A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
15 May 2019
Member ContentData privacy: what the consumer really thinks
Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
15 May 2019
Member ContentGDPR and you, chapter three
With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
15 May 2019
Member ContentGlobal data privacy: What the consumer really thinks
Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
15 May 2019
Member ContentGDPR and you, chapter four
With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers' attitudes towards the GDPR. Here's what they had to say.
15 May 2019
Member ContentGDPR and you, chapter five
As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.