Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
22 Apr 2020
Coronavirus: How Businesses Can Help Vulnerable People
The Vulnerable Consumers Working Group looked at what best practice need needs to be in place for vulnerable people while organisations transition to home working.
22 Apr 2020
Data Best Practice: The Power of the Privacy Notice - Case Study
From the DMA’s Customer Data Council, the fourth in a series of articles looking at good data practice in marketing.
16 Mar 2020
DMA's Response to the ICO's Draft Direct Marketing Code of Practice4
On the 4th March the DMA responded to the ICO’s recent consultation on the Direct Marketing Code of Practice, using the input from our members. See here for the full response..jpg)
10 Mar 2020
Data 2020: An Overview
Our annual data summit took place at 30 Euston Square, and featured the expert input of keynote speaker Professor Anand Menon on the data economy and Brexit; the ICO on tech policy and innovation; PwC on cookie compliance; and panels sessions looking at privacy by design and data as a force for...
09 Mar 2020
Regulation Hub Update - March 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
02 Mar 2020
Data Best Practice: Acquiring New Data
The DMA's Customer Data Council advise on expanding your database while maintaining compliant.
27 Feb 2020
Member ContentSMBs and GDPR
While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
21 Feb 2020
A Guide to Service Messaging
Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
11 Feb 2020
Regulation Hub Update - February 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.