Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
15 May 2019
Member ContentGDPR and you, chapter three
With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
15 May 2019
Member ContentGlobal data privacy: What the consumer really thinks
Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
15 May 2019
Member ContentGDPR and you, chapter four
With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers' attitudes towards the GDPR. Here's what they had to say.
15 May 2019
Member ContentGDPR and you, chapter five
As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
15 May 2019
DMA GDPR guidance: Consent and Legitimate Interests
The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
15 May 2019
DMA GDPR guidance: Accountability
As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
15 May 2019
DMA GDPR guidance: The essentials
As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
22 Mar 2019
The DMA politics podcast
Episode 7 is now live! Join, John, Zach and Michael from the DMA's policy team discuss all the latest political developments. They also chat about the issues raised in the online harms white paper and ask for your thoughts.