Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
22 Oct 2021
Customer Data Council Privacy by Design Roundtable
“Privacy by design/default” is a term that is often used and a goal that is set by privacy experts. Despite this, not everyone knows what it actually means in practice. The Customer Data Council look at how the changing environment of data privacy and increased consumer understanding of...
13 Oct 2021
Could Awareness of Regulation Win the Battle for Trust?
The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust.
23 Aug 2021
Multi-Channel Guidance for Consumers in Vulnerable Circumstances
How can we best support consumers in vulnerable circumstances? Read the multi-channel guide for businesses from the DMA Vulnerable Consumers Working Group and DMA Contact Centre Council.
02 Jul 2021
Beating the Bots - Tackling Fake Online Traffic
We owe it to ourselves and our clients to be more mindful of getting the most from our digital budgets. Following a recent DMA North Council meeting, Gilbert Hill, Chair of the DMA Responsible Marketing Committee, has shared his views on the questions digital agencies and brands should be asking...
16 Jun 2021
Regulation Hub Update - June 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
10 Jun 2021
ICO's Fine Against Amex: How It Impacts Email Marketers
In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
14 May 2021
Regulation Hub Update - May 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
11 May 2021
Fake Traffic from Artificial Engagement: How it Works
Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
29 Apr 2021
Privacy Working Group: Guidance on Auditing Third-Party Cookies
The DMA’s Responsible Marketing Committee’s Privacy Working Group explores the challenges surrounding cookies. Read on for practical information on auditing cookies, including third-party cookies.