Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Tim Bond, Head of Insight, speaks at AI Summit

Experts convened at the AI Summit in London earlier this month to discuss all things machine-learning and AI-focused
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GDPR: A Year On

GDPR is now a year old. Let's take a detailed look into the cultural shift that's taken place, and the change of opinion.
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Privacy, regulation and you

Join us for a webinar reviewing the progress and issues businesses have faced a year on from the implementation of GDPR
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DMA GDPR guidance: Profiling

As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.
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GDPR: A consumer perspective

What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.
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Member Content

GDPR and you, chapter one

New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
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Member Content

Data privacy - An industry perspective

Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
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Member Content

GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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