Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
07 Dec 2020
A Guide to Cookies and Compliance
The DMA’s Cookie Guidance Group has provided support in response to the ICO’s guidance on cookies and their usage.
25 Nov 2020
Regulation Hub Update - November 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
23 Nov 2020
The DMA Politics Podcast 19: Lord Duncan of Springbank
Michael chats to Deputy Speaker of the House of Lords, Lord Duncan of Springbank. As the clock ticks towards midnight on the final opportunity to close a deal between the EU and UK, they discuss how we have got to where we are and where it could take us..png)
05 Nov 2020
Data Management: Breaking Down Consent and Preferences
A report to showcase the value of managing data correctly. Brands that go beyond just compliance with legal requirements can guarantee the maximum value for and from their customer data.
20 Oct 2020
Regulation Hub Update - October 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
17 Sep 2020
Door Drop Standards
Advice regarding things to look for and to clarify with your door drop supplier.
14 Sep 2020
Coronavirus: Test and Trace - What Does it Mean for Marketers?
Find out how Test and Trace provides opportunities for building your customer database, promoting your social channels, and marketing opportunities.
11 Sep 2020
Regulation Hub Update - September 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
03 Sep 2020
DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
Webinars, whitepapers, free wifi, online events and services are all created for lead generation and customer acquisition. This guide explains how to navigate the legal requirements while still achieving your goals