05 Mar 2014
Member ContentThe Marketing Mix 2013
This research is the first step in an amazing project because it contains all of these three elements: • the competence of hundreds of marketers who responded to the survey, giving us precious information on how they work, allowing us to create an inspiring tool • the passion of the people who...11 Feb 2014
Member ContentInserts and third-party inserts industry report H1 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings (see the separate Third-party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 2
Part 2 of a 2-part blog on print and online communication from local and county councils The DMA Door Drop Committee commissioned research in November 2013 to determine the extent of the gap in understanding between householders and local and county council marketers in terms of how they want...06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 1
In recent years, public spending cuts have forced local and county councils to review their communications strategy to residents. The door to door distribution of a council magazine or newspaper for many years formed the cornerstone of local authority strategies, but in recent years such...10 Dec 2013
Member ContentContent marketing in the UK: 2014 benchmarks, budgets, and trends
Welcome to the second annual report on the content marketing practices of UK marketers. This report provides comparisons of UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when...
17 Oct 2013
Member ContentEmail tracking report 2013
Most people (69%) have more than one email address, with an average of around 2.4 accounts/user. This is very similar to the result from the 2012 survey (2.5 accounts/user)