29 Apr 2016
Contact centres: consumers need you
According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them
31 Mar 2016
DMA Insight: year in review
We bring you key insights from every piece of research we produced in 2015/16, in a single infographic
24 Mar 2016
Member ContentSocial data integration
Read our research into social data, and how and why marketers use (or don't use) social data to inform the rest of their marketing activity
25 Feb 2016
2016 Marketer email tracker
The DMA's annual survey of email marketers shows that those who rate it as either ‘important’ or ‘very important’ to achieving brand goals has increased from 89% to 93% between 2012 and 2015
25 Feb 2016
Infographic: Marketer email tracker 2016
The DMA's annual survey of email marketers shows that those who rate it as either ‘important’ or ‘very important’ to achieving brand goals has increased from 89% to 93% between 2012 and 2015. See our infographic for the full story.
16 Feb 2016
Consumers redefine how they use their inboxes in 2015
Consumers decide whether your email marketing sinks or swims. So isn't it a good idea to find out what they think of it? View our infographic from the 2015 email tracking study, sponsored by dotmailer and update your marketing practices.