19 May 2016
Member ContentSocial Data: A Missed Opportunity?
The DMA Insight: Social data integration 2016 report, sponsored by Brightmatter , shows that more than half of marketers rarely or never use social data to generate relevant content for other channels, such as email
19 May 2016
How To Use Social Media Effectively, And The Barriers To Doing So
The DMA Insight: Social data integration 2016 report, showed the objectives marketers have for social media, and the barriers that prevent them from reaching their goals.
19 May 2016
Infographic: understanding social data
See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing
12 May 2016
DMA Insight: Social media knowledge survey
How do marketers differ in social media knowledge? See how you compare to other marketers.
05 May 2016
Member ContentLifting the lid on the language of customer engagement
The DMA launches a new campaign exploring what makes for excellent customer engagement – now and in the future. We’ve made a short video examining the language of engagement: how do customers express themselves as they interact with businesses and brands?
29 Apr 2016
Contact centres: consumers need you
According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them