27 Jun 2017
Member ContentCustomer Engagement: How to win trust and loyalty
âWhy do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
15 Jun 2017
DMA insight: How marketers prepare for the GDPR
Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
10 Apr 2017
DMA insight: B2B marketing and the GDPR
The DMA's infographic to accompany the GDPR and you, chapter two research, which has a closer focus on B2B marketing
15 Mar 2017
Customers want relevance, marketers need content
The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this infographic.
08 Feb 2017
Member ContentMarketer email tracker 2017 launch
One in ten marketers admit their emails aren’t relevant to customers. Are we in danger of killing email with irrelevant content?
30 Jan 2017
Member ContentGDMA: Data is indispensable in marketing and in the boardroom
Data driven marketing has transcended the marketing department and entered the boardroom according to new research from the Global Alliance of Data-Driven Marketing Organisations (GDMA)