15 Mar 2017
Customers want relevance, marketers need content
The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this infographic.
08 Feb 2017
Member ContentMarketer email tracker 2017 launch
One in ten marketers admit their emails aren’t relevant to customers. Are we in danger of killing email with irrelevant content?
30 Jan 2017
Member ContentGDMA: Data is indispensable in marketing and in the boardroom
Data driven marketing has transcended the marketing department and entered the boardroom according to new research from the Global Alliance of Data-Driven Marketing Organisations (GDMA)
20 Jan 2017
Member ContentDMA Insight: Email benchmarking report 2016
Email remains in good health, according to the latest benchmarking figures from the DMA’s Email council
08 Dec 2016
DMA Insight: Millennial shift - young consumers drive new email habits
Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
10 Nov 2016
Member ContentConsumer email tracker 2016
The definitive guide to the inbox for marketers. Learn how consumers use their inboxes in 2016 with our annual guide, the Consumer email tracker.