25 May 2022
Meaningful Marketing Measurement: Email Focus
Our latest report presents key email effectiveness insights uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover the effectiveness of email, how marketers are measuring its effectiveness, and how the channel has evolved over recent years.
28 Apr 2022
Meaningful Marketing Measurement 2022
Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.
30 Mar 2022
Future Trends 2022
A collection to inspire brands to find innovative and diverse ways to respond to new customer behaviours and desires.
30 Mar 2022
Future Trends: The Evolution of Direct-to-Consumer
The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.
28 Mar 2022
TPS: What Marketers Say
What do marketers know and think about the Telephone Preference Services? What are the benefits for their businesses of using this service? Read on to find out.
28 Mar 2022
TPS: What Consumers Say
What do consumers know and think about the Telephone Preference Services? What are the benefits they see in its services? Read on to find out more.