Mind the Measurement Gap
12 Oct 2022
![T-jicmail-dma-whitepaper.png](/uploads/articles/T-jicmail-dma-whitepaper.png)
How can our industry close the measurement gap? New research from JICMAIL and the DMA brings together effectiveness insights and industry experts to unpick the endemic measurement problems in marketing.
12 Oct 2022
How can our industry close the measurement gap? New research from JICMAIL and the DMA brings together effectiveness insights and industry experts to unpick the endemic measurement problems in marketing.
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