11 Jul 2019
Member ContentReferral Marketing: Are You Creating Customer Advocates?
Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
01 Jul 2019
Businesses still trying to harness the value of data for today and tomorrow
Businesses are failing to maximise the power of data, according to a new report from Dun & Bradstreet into its past, present and future.
24 Jun 2019
Member ContentData and Marketing: Attracting the Next Generation
Personal and social skills are a must-have for entry-level marketers willing to start a career in the data and marketing industry. At DMA Talent, we want to attract a new generation by showing the available opportunities and how fresh and passionate thinkers should get ready to jump into our...
17 Jun 2019
The Ethical Marketing Movement
Phrasee and Vitreous World went to 4,000 consumers and 400 marketers across the UK and the USA to get the full picture of the attitudes towards unethical marketing. Join the ethical marketing movement to build a better industry future.
06 Jun 2019
Creating better customer experience
Marketing isn’t what it used to be. IBM Watson Marketing examines nine of the most exciting trends that are developing marketing in 2019. Take advantage of these transformations and stay on top.
31 May 2019
GDPR: A Year On
GDPR is now a year old. Let's take a detailed look into the cultural shift that's taken place, and the change of opinion.