05 Mar 2020
Understanding Podcasts: An interview with The Cycling Podcast I
Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this, the first part of a two-part chat with the founders of the trailblazing ‘The Cycling...
27 Feb 2020
Member ContentSMBs and GDPR
While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
25 Feb 2020
DMA Insight: Email and the Mature Market
Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
18 Feb 2020
Member ContentFuture Trends: A New World of Experience
The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
31 Jan 2020
Better Marketers = Better Businesses
What capabilities drive marketing excellence? Two studies show the critical impact that ‘soft’ investments, such as training, have on key performance indicators, independent of industry.
28 Jan 2020
Future Trends 2020
Welcome to our Future Trends series, part of our 2020 Customer Engagement campaign in collaboration with Paragon, Collinson, dotdigital and in partnership with Foresight Factory.