11 Mar 2021
Future Trends: In-Game Brand Experience
Gaming is a popular pastime and, especially during the pandemic’s lockdowns. How can you improve their overall experience by introducing your brand into the in-game environment? Read on and discover how consumers have changed and created new ways to interact with their brands when using games.
03 Mar 2021
Investigating Email: Younger Audiences and Email
While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.
24 Feb 2021
Apprenticeships - 13 Things You Should Know
A bitesize guide of 13 key points for all those who want to implement an apprenticeship programme or simply learn more about this recruitment strategy.
11 Feb 2021
Future Trends: Power of Brand Coalitions
Following the revisited analysis of subscriptions, this next piece of our Future Trends 2021 series will focus on loyalty. Specifically, the power that brand coalitions could have on what both customer acquisition and loyalty programmes look like in the future.
08 Feb 2021
Apprenticeships: The Hidden Potential
Supported by DM Trust, DMA Talent have produced a research report on the state of apprenticeships for the data and marketing industry, which reveals key insights into what is limiting apprenticeship uptake, as well as the opportunities that they can bring to an organisation.
05 Feb 2021
How Has 2020 Impacted Jobs and Recruitment in Data and Marketing?
How has the data and marketing industry reacted to the events of 2020? What’s happened to jobs and recruitment in a challenging economy? The latest insights from Hays UK shed light on the current and future state of the sector.