28 Jan 2021
Future of Financial Services - The Trends That Will Shape 2021 (and Beyond)
What are the key trends impacting financial services brands in 2021 and beyond? Find out these along with the thoughts of Datorama and Direct Line.
26 Jan 2021
Email Data Quality: Compliant, Correct and Complete
The key practices, pitfalls and opportunities organisations face in terms of data. Read on to gain insights on how and where businesses could improve data quality in both the short-and long-term.
25 Jan 2021
DMA Insight: Channel Challenges Between Generations
How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.
18 Jan 2021
DMA Insight: Education and Leadership Required to Tackle Challenges
2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
06 Jan 2021
Understanding What Drives Email Performance
The publishing, not-for-profit and utilities sectors have all seen declines in their email performance since 2016, according to DMA research. What are the potential factors driving this trend? Saravanan Subburam helps us understand what’s driving email performance by looking through the lens...
06 Jan 2021
DMA Insight: Consumers' Favourite Brands in 2020
Who won the battle for consumers’ hearts in 2020? Has the pandemic shifted people’s affections or have their top brands remained unchanged? Why do some have no attachment to any brand? Here’s our quick take on customer’s favourite brands this year.