03 Feb 2021
Coronavirus: Understanding Consumers in 2021
How are UK consumers surviving the latest lockdown? How has their behaviour changed over the last 12 months? What does it mean for brands and what should (or shouldn’t) they be doing to better engage customers? Read on to find out.
03 Feb 2021
Future Trends: Subscription Economy Surge
Uncertain times require anticipating and planning for multiple scenarios. For this reason, we would like to inspire you with new ideas to re-think the year ahead based on what your customers might be after. In this first article, we will focus on subscriptions, a trend that has seen a dramatic...
28 Jan 2021
Future of Financial Services - The Trends That Will Shape 2021 (and Beyond)
What are the key trends impacting financial services brands in 2021 and beyond? Find out these along with the thoughts of Datorama and Direct Line.
26 Jan 2021
Email Data Quality: Compliant, Correct and Complete
The key practices, pitfalls and opportunities organisations face in terms of data. Read on to gain insights on how and where businesses could improve data quality in both the short-and long-term.
25 Jan 2021
DMA Insight: Channel Challenges Between Generations
How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.
18 Jan 2021
DMA Insight: Education and Leadership Required to Tackle Challenges
2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.