05 Jan 2021
Future Trends 2021
The Future Trends 2021 series is finally here. As with previous editions the objective of this collection is to inspire organisations to find innovative and diverse ways to respond to new customer behaviours and desires.
17 Dec 2020
DMA Insight: The Impact of Coronavirus on Marketers
Coronavirus has impacted our lives and routines, but what does the future look like for marketers and are there differences between businesses’ perceptions? To better understand these perspectives, we mapped opinions across two axes, which reveals five distinct groups: Negative, Positive,...
09 Dec 2020
DMA Insight: Coronavirus Creates Opportunity for Compassionate Marketing
Two-thirds of senior marketers told us the pandemic has had a negative impact on their business. However, a positive side-effect of the coronavirus, is the significant increase in brands compassionate and thoughtful approaches to how it markets to consumers.
02 Dec 2020
Pandemic Mail Engagement Triggers Jump in Digital
Latest JICMAIL data reveals that during the coronavirus pandemic consumer engagement with mail has improved and it's proven more effective that never as a trigger to digital engagement.
30 Nov 2020
Coronavirus: November 2020 - The Impacts on Business
The seventh phase of the DMA’s survey into the impact of coronavirus reveals rising levels of concerns about the long-term economic effects, as businesses enter the pivotal festive season for many of them. Read on to find out how the latest lockdown and new restrictions have impacted the...
18 Nov 2020
Industry insights drive new Ad Net Zero 2030 target
New report from the Advertising Association’s Climate Action Working Group estimated the UK industry’s impact on the environment and sets a new target to achieve net zero emissions over the next decade.