The DMA Awards are now open for entries. Early bird ends 25 July. Enter now to claim your spotlight.
09 Jul 2025
Soft Opt-In For Charities: Your Questions Answered
The DMA has worked with its expert Governance Committee to create a new "Soft Opt-In For Charities: Your Questions Answered" document to support our members. This resource answers the most common questions we’ve received from charities and explains what the soft opt-in could mean for the sector.
12 Jun 2025
Do Data Right With the New DMA Data Protection Templates
The DMA is proud to launch a powerful new suite of data protection templates, exclusive to DMA members, to help businesses “Do Data Right” in accordance with the DMA Code.
16 Mar 2023
Award in GDPR
Make sure your marketing activity is compliant with this quick-fire introduction to the GDPR and DPA18, delivered by our world-renowned Institute of Data & Marketing (IDM)..png)
25 Dec 2022
UK Data Privacy: What the Consumer Really Thinks 2022
The Global Data and Marketing Alliance (GDMA), in conjunction with the DMA and Acxiom, publishes a forensic examination of UK consumer attitudes to data and privacy. Discover the latest trends, perspectives on data sharing, online privacy and the role of data in our world.
18 Jan 2022
Member ContentContact Centre Guide
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
01 Jan 2022
Member ContentEmail Guide
Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.