Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Craft in the Age of Coronavirus

Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.
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Member Content

Pathways to Creativity 2020

The DMA has teamed up with Foresight Factory to provide valuable research on how and why brands have bolstered creative methods to connect with consumers. Get the inside track on why creativity is crucial now more than ever.
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Why We Must Use Creativity to Rebuild Trust

How can we use creativity to reset people's trust in UK businesses? Chair of the DMA Creative Committee, Debi Bester, and leading creatives discuss this new burning brief as we bring a new-look Campaign for Great British Creativity back front and centre
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Method in the Madness: A Podcast Exploring Creativity and Personal Development

A decade ago, Gregor Matheson decided to take control of his unhealthy and unproductive habits. Now, he’s created a podcast that combines his passion for creativity with self-development, which has grown to over 60,000 downloads in over 40 countries. Here’s his story.
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DMA Talent's Big Book Crit - Naveen Kirby's Success Story

DMA Talent caught up with Naveen Kirby, who attended a Big Book Crit in Manchester last year, and got a job at McCann Manchester as a result.
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Could Boredom Lead To a Creative Revolution?

Dr Sandi Mann from The University of Central Lancashire specialises in understanding the benefits of doing nothing. Richard Sharp, Owner of the Sharp Agency, discusses why this lockdown could be one of the world's most creative times.
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DMA Talent's Big Book Crit Goes Online This Spring

DMA Talent are taking their Big Book Crit online this spring so that students don't miss out while they study at home
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Creative Effectiveness in Door Drops

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2020.
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The All Good Copy Podcast: Debi Bester and Hiten Bhatt

Glenn Fisher talks to Chair of the DMA’s Creative Committee Debi Bester, and Creative Committee member Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.