It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Ways to amp up creativity

Simple ways to amp up creativity and boost motivation
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How to Overcome Creative Roadblocks

Has your comfort zone stopped being comfortable? Are you stuck in a creative black hole? Join the club.
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Notes from: 'What is Creativity for in the UK today'

Our Campaign for Great British Creativity has now officially launched. We congregated at the National Theatre on Wednesday 13 March to discuss the state of creativity in the UK today and what lies ahead. Couldn’t make the event? Have no fear, we’ve captured a few highlights for you here.
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Five Top Tips for Copywriters

Are you new to copywriting? Or a seasoned professional? Stay on top of the copywriting game with these top tips.
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Creativity wins out, no matter how good the tech

Latest Forrester Wave into Media Agencies highlights the increasing importance of creativity within the data and marketing industry, beyond just the latest technology
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Notes from: Future Writers' Lab - Design Edition

What went down at our latest Future Writers’ Lab – Design Edition
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Command, Shift, Design - Resetting Our Relationship with Design in Advertising

RAPP's Hiten Bhatt on a new programme aiming to disrupt our understanding of strategic design thinking
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The campaign for great British creativity: Debi Bester, DMA writer-in-residence

The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes.
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DMA Future Writers' Lab - Curing Writer's Block

Writing is a skill that I have always enjoyed and use in my marketing work at Royal Mail. However I often suffer from a lack of confidence and have been known to procrastinate over copy for what seems like a never-ending time, then panic write as deadlines approach.