Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Pathways to Creativity 2020 - Activating Personalisation

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Personalisation’.
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What happened during DMA Talent's Virtual Big Book Crit

Discover what happened when DMA Talent's Big Book Crit went online for the first time ever during May.

Direct Mail: Discover the Power of Physical

Download a new eBook from The Royal Mail MarketReach that explores how to create connections with consumers using direct mail. Championing creativity, tangibility and the ability of print to persuade and delight, Discover the Power of Physical is a revaluation of this key component of the...
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Craft in the Age of Coronavirus - Sound Advice

Our first article in our new series, Craft in the Age of Coronavirus, looks at a fresh perspective on creative responses to the coronavirus from Simon Morgan, Founder of Bread & Butter, and Copywriter Ben Fitton. Find out why their project stands out, and how you can follow suit.
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Member Content

Pathways to Creativity 2020

The DMA has teamed up with Foresight Factory to provide valuable research on how and why brands have bolstered creative methods to connect with consumers. Get the inside track on why creativity is crucial now more than ever.
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Why We Must Use Creativity to Rebuild Trust

How can we use creativity to reset people's trust in UK businesses? Chair of the DMA Creative Committee, Debi Bester, and leading creatives discuss this new burning brief as we bring a new-look Campaign for Great British Creativity back front and centre
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Method in the Madness: A Podcast Exploring Creativity and Personal Development

A decade ago, Gregor Matheson decided to take control of his unhealthy and unproductive habits. Now, he’s created a podcast that combines his passion for creativity with self-development, which has grown to over 60,000 downloads in over 40 countries. Here’s his story.
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DMA Talent's Big Book Crit - Naveen Kirby's Success Story

DMA Talent caught up with Naveen Kirby, who attended a Big Book Crit in Manchester last year, and got a job at McCann Manchester as a result.
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Could Boredom Lead To a Creative Revolution?

Dr Sandi Mann from The University of Central Lancashire specialises in understanding the benefits of doing nothing. Richard Sharp, Owner of the Sharp Agency, discusses why this lockdown could be one of the world's most creative times.
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