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Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.


The UK creative industry is worth £306 million a day. But due to the impact of the pandemic, creativity in Britain is in crisis. Find out how we can seize the chance ahead of us, to rebuild trust and the economy.

Creative Effectiveness in Door Drops: September 2021

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.

Creative Effectiveness in Door Drops: July 2021

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in July 2021.

Creative Diversity #2: Nobody is Normal

The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.
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Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting

We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
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Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson

As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.
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Pathways to Creativity 2020: Collaborating With The Creative Customer

Examine how organisations can harness insights from our Pathways to Creativity research to ignite creativity and build stronger links between brand and customer.
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Craft in the Age of Coronavirus

Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.
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Creative Diversity #1: Tips and Resources for Female Creatives

We've launched our Creative Diversity series, and our first interview features writer and business entrepreneur Nicci Talbot. Find out how she's helping to build the profiles and businesses of female creatives, and download our PDF packed with tips and resources.
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