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Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
21 Apr 2022
#CreateBritain2030
The UK creative industry is worth £306 million a day. But due to the impact of the pandemic, creativity in Britain is in crisis. Find out how we can seize the chance ahead of us, to rebuild trust and the economy.
06 Sep 2021
Creative Effectiveness in Door Drops: September 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.
09 Jul 2021
Creative Effectiveness in Door Drops: July 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in July 2021.
26 May 2021
Creative Diversity #2: Nobody is Normal
The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.
10 May 2021
Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting
We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
02 Apr 2021
Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson
As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.
09 Mar 2021
Pathways to Creativity 2020: Collaborating With The Creative Customer
Examine how organisations can harness insights from our Pathways to Creativity research to ignite creativity and build stronger links between brand and customer.
31 Jan 2021
Craft in the Age of Coronavirus
Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.
18 Jan 2021
Creative Diversity #1: Tips and Resources for Female Creatives
We've launched our Creative Diversity series, and our first interview features writer and business entrepreneur Nicci Talbot. Find out how she's helping to build the profiles and businesses of female creatives, and download our PDF packed with tips and resources.