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07 May 2025
JICMAIL's 2025 Response Rate Tracker update reveals growing performance of customer acquisition mail campaigns
The results from the JICMAIL Response Rate Tracker reveal that Cold Direct Mail response rates and Door Drop campaign ROI increased in 2024, signalling the vital role that the mail channel plays in helping businesses prospect for new customers.
24 Apr 2025
JICMAIL supporting Media Mind
JICMAIL are excited to be involved with Media Mind, the inter-agency quiz to find the UK's most knowledgeable media agency.
28 Mar 2025
JICMAIL WEBINAR: Using JICMAIL Discovery - Refresher
If you are new to your team, or haven't used JICMAIL for a while, please register for our online JICMAIL Discovery refresher session and let Stef Hrycyszyn, Customer Engagement Lead, guide you through the best use of JICMAIL data.
25 Mar 2025
JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success
The 2024 DMA Awards spotlighted the industry's finest in both "Mail" and "Unaddressed Print and Door Drops", and it's now your chance to unravel the strategies behind their success.
05 Mar 2025
JICMAIL Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths
The latest quarterly results reveal that 77% of mail (including Direct Mail, Door Drops and Business Mail) was read or looked at in the crucial Q4 trading period. This represents an all-time-high reading of this crucial engagement metric.
14 Feb 2025
OFCOM USO Consultation: call for input to DMA response
The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
06 Feb 2025
Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper
Our report, entitled “Mail: The Super Touchpoint”, highlights the evidence that mail has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
05 Dec 2024
JICMAIL WEBINAR: Mission Driven Mail Exploring mail in the mix for government marketing campaigns
Join JICMAIL for this webinar where we will showcase specific use cases of mail for government that deliver better outcomes, in areas such as improving health outcomes and improving access to national and local services.
05 Dec 2024
JICMAIL and Origin conduct mail measurement pilot study
JICMAIL (Joint Industry Committee for Mail) and Origin (ISBA’s cross-media measurement programme) are conducting a mail measurement pilot study in Q4 2024