DMA - Data & Marketing Association

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Door Drop Report 2024

When was the last time you considered Door Drops? If it's been years, you're not alone — and that's exactly why this often overlooked channel presents a golden opportunity. In a world of saturated digital spaces, Door Drops offer a refreshing way to cut through the noise and reach your...
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PARTNER EVENT: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print

BPIF & JICMAIL are collaborating to provide the industry with a webinar series on direct marketing, direct mail and data. Join our roundtable to hear industry experts discuss the opportunities and benefits of personalisation in a multi-channel world.
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JICMAIL Partner Event: Experimentation! Experimentation! Experimentation!

Please join us to dive deeper into the experimentation challenge, at our partner event held virtually on Monday 21st October at 12.00.
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PSE: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI

In an age dominated by digital noise, making your marketing stand out can be a challenge. You discovered how to cut through the clutter in our webinar with PSE, where they showcased the transformative power of direct mail through their award-winning six-step approach.
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JICMAIL: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes

The latest quarterly results reveal that July’s snap election prompted a healthy boost in mail volumes in Q2 2024. Additionally the amount of time consumers spent looking at their mail and retaining it in the home increased across all mail types.
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JICMAIL WEBINAR: Q2 2024 Results - Exploring the impact of the UK's snap election on mail performance

Join our webinar to understand the impact that the surge in political advertising folliwng the calling of the General Election in May had on the overall mail performance metrics tracked by JICMAIL.
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Nielsen and JICMAIL announce release of re-booted mail circulation data

JICMAIL and Nielsen, a global leader in audience measurement, data and analytics, have brought to market a refreshed mail circulation measurement methodology. This replaces Nielsen’s previous panel-based volume measurement with near-census level data
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Herdify: Door Drop Report 2024 Launch Webinar: Exploring the Relative Advantage of Door Drops

Are you harnessing the full potential of Door Drops in your marketing strategy? Watch our webinar where we'll reveal the latest insights from the joint DMA JICMAIL annual Door Drop report.
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JICMAIL WEBINAR: Insights for Christmas 2024 retail and supermarket campaign planning

Attend this Webinar if you are planning to optimise the performance of Mail Media over the 2024 Christmas Season.
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