29 Aug 2023
Top Tips for Mail and Unaddressed Print & Door Drops Category DMA Awards Entries
As the DMA Award's Measurement Partner 2023, Ian Gibbs has recorded a video to help you submit the best entry for your DMA Awards submission and make the most of including JICMAIL data.29 Aug 2023
JICMAIL Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
Q2 2023 results reveal that despite another challenging quarter for British advertisers, the effectiveness of the mail channel has reached its highest point in a year and a half, with 30.5% of mail driving positive commercial outcomes for brands.29 Aug 2023
WEBINAR: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
Join this webinar to hear JICMAIL Q2 2023 Results and about the partnership with Starcount discussing how their combination of social, census, banking and mail exposure data can be used to target highly engaged prospects across industry sectors.13 Jul 2023
Marketreach: Discover the Latest Media Attention Metrics for Mail
Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...13 Jun 2023
Door Drop Report 2023
How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.07 Jun 2023
Major new mail attention study: The Time We Spend With Mail
JICMAIL can now reveal the findings from a major year-long study – 'The Time We Spend With Mail'. The research quantifies the amount of time consumers spend with their mail.30 May 2023
JICMAIL Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
Q1 2023 results reveal that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a greater proportion resulted in positive commercial outcomes for advertisers.27 Apr 2023
Creative Effectiveness in Door Drops: April 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Christian Petersen, Retail Advertising Mail Products Manager, deep dives into a recent Door Drop from Royal Mail.11 Apr 2023