09 Dec 2020
When a cold call 'is' a good call - key considerations for cold calling
When strategically targeted, relevant and respectful, a phone call that communicates a compelling customer-centric, value-based proposition will always get traction.
07 Dec 2020
Glossary of Terms for Cookies and Adtech
The Glossary of terms from the Seven Step Ad Tech Guide which gives the basics of everything you need to know about cookies and ad tech.
07 Dec 2020
A Guide to Cookies and Compliance
The DMA’s Cookie Guidance Group has provided support in response to the ICO’s guidance on cookies and their usage.
02 Dec 2020
DMA Email Council: How to Use Data Collection to Reduce Advertising Spend
Find out from the Email Council’s Legal and Deliverability hub how to keep your customers coming back for more, insights on how to make the most of data collection, and ways to minimise advertising spend.
25 Nov 2020
Regulation Hub Update - November 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
11 Nov 2020
ICO Announce Audits Investigating Data Protection Practices of Political Parties
Today (11th November) the ICO has released a report analysing the data protection practices of UK political parties following audits into their data processing and collection activities. This follows the Democracy Disrupted report into the use of data analysis in a political context last year.29 Oct 2020
DMA Insight: Understanding the Real Impact and Return of Email
A snapshot of our Email Benchmarking Report 2020 – a reliable benchmark for brands, service providers, and agencies to gauge their email performance.
20 Oct 2020
Regulation Hub Update - October 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
13 Oct 2020
Brexit: More Worries for Data Adequacy as DCMS Committee Question Experts & ICO is Criticised
Fresh concerns have been raised about data adequacy following this morning's DCMS Committee questioning about last week's EUCJ ruling and new criticisms of the ICO by Irish human rights organisation.