24 Jan 2018
Ad mail taster courses: Learn to do more with mail
The DMA's Print Councils offers two expert-led, short courses to help you get the most out of your ad mail campaigns. Running Monday 26 February or Thursday 1 March, these sessions will give you practical advice on building mail offerings that matter.
23 Jan 2018
Mind the Gap: The essential skills of the modern-day marketer
The world of marketing has always been a wide and diverse one, but these days continual shifts in the business landscape are putting greater pressure on marketers to develop an ever broader range of skills.
18 Jan 2018
GDPR: forget compliance we want success!
By now most of us have a plan in place to address GDPR, but what I want to challenge you on is this: Is your plan just for compliance? Or does it make GDPR into an ongoing business opportunity?
16 Jan 2018
How a Membership Programme Increases Sales and Renewals - Case Study Included
As a marketer, are you wondering how to increase your member loyalty, upgrade their status, increase their use of your services, and increase the likelihood of them renewing. The answer to your dilemma is a Membership Programme.
12 Jan 2018
7 Signs Your Email Signature Needs a New Year Service
We’d be very surprised – and slightly worried if sorting out your email signature was at the top of your New Year resolutions list. But once you’ve started your new fad diet, joined the gym (and maybe even gone there), and booked the Italian language lessons, spare a thought for your...
12 Jan 2018
DMA insight: Consumer email tracker 2017
As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.
12 Jan 2018
PROGRAMMATIC MAIL: Integrating Digital Media with Physical Media
Are you losing customers at critical stages in the buying journey? Are your response rates lower than you’d like? Could you offer your customers something that would make them more likely to act? If you answered YES you should test programmatic mail.
11 Jan 2018
The Renaissance of Mail
Unloved, misused and overlooked. Could 2018 be a turnaround year for mail?
11 Jan 2018
Back in the game
Tinder and a history of togetherness, a previously unreleased David Bowie demo and the new and improved Captain Birdseye. DMA's Writing Manager, Rosanne Stewart tells us more.