Ad mail taster courses: Learn to do more with mail

The DMA's Print Councils offers two expert-led, short courses to help you get the most out of your ad mail campaigns.

Running Monday 26 February and Thursday 1 March, these sessions will give you practical advice on building mail offerings that matter.

The modern marketer can't win without mail.

A tried and trusted medium over so many years, even in the digital age, mail matters.

But the newer generation of marketing and creative talent need to know more about why mail still works - and how to get the most out of it.

The DMA's Print Council has put together a couple of two-hour long starter sessions that introduce the role of mail in the modern, marketing mix.

You will:

• Gain practical advice you can apply straightaway to your mail campaigns
• Discover a 360° view of mail in the age of digital distraction
• Understand why agencies need to place mail at the heart of any integrated comms strategy

Mail continues to surprise those not versed in it.

It provides high returns, proves an engaging creative platform that stretches imaginations and wins dwell time in tired, digital households.

Learn how to get the most out if at one of our starter sessions, you can book below by clicking the session that suits your diary to email Lizzie Holmes. Both start at 8.30am, run for two hours, here at DMA House:

Monday 26 February

Thursday 1 March

And remember: you can build on your learning with a follow-up course at the IDM.

The IDM Award in Direct Mail runs online, DMA members access the training at IDM member rates, and you can learn more and book on here.