12 Feb 2018
The balance between online and offline
The choice between online and offline communication can be confusing, but the simple fact is there is not one channel that should be used exclusively to engage customers. Choosing the right channel at the right time is critical to customer engagement
08 Feb 2018
Email's ROI increases, despite concerns about testing and GDPR
Amid worries about the testing and the incoming GDPR, email continues to show strong results for every pound spent on it, according to the DMA’s latest research
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
07 Feb 2018
The GDPR, week #9 - What's integral to marketing and is like mushrooms?
As the last two weeks' pieces of guidance about preparing for the GDPR and new Data Protection Act have been quite dry - looking at contracts and insurance - this week you can have some light relief.
06 Feb 2018
What retailers are missing when it comes to personalisation
Jaywing's Head of Marketing Effectiveness, Catherine Kelly, explains how top retailers are personalising customer experiences, at an individual level, and explains how you could too.
02 Feb 2018
Sausage rolls by candlelight
Birthday celebrations with Mother, the most offensive advert from last year, and a rat washing itself like a human. Another weird and wonderful week with DMA writing manager, Rosanne Stewart.
31 Jan 2018
Seven things B2B marketers need to understand about GDPR
Clearing up some common misunderstandings among B2B marketers