21 Aug 2019
Customer data - your most valuable asset
Data is your biggest and most critical asset. Yet, many Financial Services Institutions (FSIs) still don’t appreciate the value in the data they routinely accumulate – making them data rich, but insight poor. Something has got to give.
20 Aug 2019
Phrasee's Ultimate Guide to Multivariate Testing
Subject line multivariate testing is well-known as email marketing industry best practice. Increase your marketing know-how with Phrasee's ultimate guide to multivariate testing and apply more data-driven insight into what makes your audience tick.
19 Aug 2019
Time to Master Your Martech
Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to change.
09 Aug 2019
What happened at Creative Data Academy Edinburgh 2019?
The 15 – 17 July saw 30 aspiring data-driven marketers join us in Edinburgh exploring the ins and outs of the data and marketing industry..jpg)
02 Aug 2019
Marketing in a post-GDPR world: what's changed?
In an increasingly data-driven world, the GDPR aimed to give consumers more control over their data and protect them from privacy and data breaches. How are we faring so far?
30 Jul 2019
Notes from the Big Debate
Marketers, experts, and email enthusiasts gathered together on Monday 10 July to discuss and debate a very important question: How relevant are marketing emails? This event was sponsored by Pure360
25 Jul 2019
What happened at DMA Talent: Summer school 2019?
The 8 - 12 July saw 30 aspiring marketers join us for 5 days exploring the ins and outs of the marketing world.
23 Jul 2019
Why businesses cannot ignore the health of their data
Salesforce estimates that 91% of CRM data is incomplete and 70% of that data deteriorates and becomes inaccurate annually. This suggests that businesses aren't paying sufficient attention to the health of their data and that cannot be without consequence. The impact on individuals concerned and...
22 Jul 2019