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What happened at DMA Talent: Summer school 2019?


The 8 - 12 July welcomed yet another talented bunch of aspiring marketers from Universities across the UK studying a whole host of different subjects from Mechanical Engineering to Psychology to DMA House, eager to pursue their ambition of a career in the Marketing industry.

We ensured the 30 students were engaged from start to finish with a diverse mix of speakers and workshops, along with an agency visit to sponsors RAPP to give them a flavour of the wide range of different job roles there are in the industry.

They heard from 13 speakers and took part in workshops with companies including Ogilvy, MBA, The Economist, Commercial Break, and Hidden around topics such as data, creativity and behavioural science.

Insights from the sessions helped the students create a campaign for RAPP and their client Virgin Media. Working in teams they refined their response and on the final day, they pitched their responses to a panel of judges from RAPP including Managing Partner Tania Feeley, Talent Acquisition Manager Chris Bailey, Social Media Strategist Ashley Alleyne as well as Virgin Media’s Direct Marketing Manager Racheal Maclean.

During the week the students also attended a networking reception at the Victorian Bath House in central London where alongside the announcement of the winners of this year’s Student Competition, they were given the opportunity to mingle and make those all-important connections.


Chris Bailey, Talent Acquisition Manager at RAPP, sponsors of Summer school said:

“RAPP’s been an active participant in the Summer School for over a decade and hope to be for the next 10 years. DMA Talent consistently create talented cohorts of the best and brightest marketing graduates and the calibre of this year’s group was as high as it’s ever been. We’re always enthused and privileged to provide them with more insight into Agency life and wherever possible offer them permanent opportunities at RAPP!”


Megan Hallinan, Head of Social and PR at MBA and speaker at Summer school said:

“It was great to help the Summer school students with their brief, encouraging them to think about the use of social media and influencers and importantly getting them to consider how to get the most value for their client. The students had some really insightful questions, it was a pleasure to work with them for the afternoon. They have bright futures ahead of them.”


Dhiren Patel, Digital Marketing Manager at The Economist and speaker at Summer school said:

"It's always an honour to be asked to present on marketing at the best of times but when it's the DMA that come asking, it means ten times more because of who they are and their influence on so many brands and agencies within the marketing universe. I've always been one to help others and being able to present and mentor future marketers was an easy decision. From interacting with all participants of the summer school it was very easy to see that all of them were intelligent, passionate, energetic and determined which resulted in excellent work being delivered."


Want to find out more about DMA Talent: Summer school? If you’re seeking the next generation of fresh talent and are based in London then we’d love to hear from you! There’s lots of partnership opportunities and an array of ways you can get involved. Drop us an email to find out more.

Want to find out more about all the events and programmes DMA Talent run? Click here to go to the home of DMA Talent for all the latest news and information about all of DMA Talent's programmes.

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