Phrasee's Ultimate Guide to Multivariate Testing
20 Aug 2019
Multivariate testing is important, but many marketers don't test with much scientific or statistical rigor. Most email marketing experts will tell you that you should be multivariate testing, but what they don’t tell you is how.
So, why test email subject lines?
There are several factors that impact the success of an email marketing campaign and, while they are all relevant, a campaign’s email subject line is one of the most important.
Over a third (35%) of your recipients will decide whether or not to open your email based on the subject line alone. Research indicates that a good email subject line can generate up to 20% more opens than a bad one.
The subject line will often be the only element of a campaign that many of your subscribers see. Our research shows that the average open rate across all industries is only 20.81% and, as we know, you need more opens to get more clicks, and more clicks to get more revenue... isn’t that what this is really all about?
Increase your marketing know-how with Phrasee's ultimate guide to multivariate testing. You'll learn:
Why regularly multivariate testing your email subject lines is of such crucial importance.
How multivariate testing can be implemented into your brand’s email marketing strategy quickly and easily.
Which factors you’ll need to consider to ensure that you run the most effective email subject line multivariate tests, with the help of Phrasee’s awesome end-to-end AI marketing platform.
Download the full report here and apply more data-driven insight into what makes your audience tick.