21 May 2021
DMA Student Member Webinar: The Perfect Fit, How to Find Your Role in the Industry
The second instalment in a new series of webinars exclusively for DMA Student Members. Each month we will bring you something new to help you navigate your journey from education to industry. This time, we're talking about how to find the perfect role to compliment your unique set of skills and...
13 May 2021
Are you profitably reactivating your dormant customers?
Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify that, and then be able to cost effectively cultivate it. But how do you profitably reactivate your existing customers?
06 May 2021
Member ContentThe DMA in the West, Wales and Midlands
What's on offer for those in the west and Wales in the coming months from the DMA, IDM and Employability
04 May 2021
MarTech challenges & bumps on the road to data driven marketing
Marketers can get truly excited about data-driven marketing. The first steps are easily made but there are some speed bumps on the road to data-driven marketing success.
30 Apr 2021
Investigating Email: Embracing Change
We have all had to adapt to new ways of living and interacting over the past 12 months. This change of communication has significantly changed the relationship between consumers and brands. But what exactly has changed? And what impact has this had on email? Read on to find out.
29 Apr 2021
How to market complex propositions well
Highly-complex propositions require a unique and strategic marketing approach. The communication channels, skill sets and processes you leverage should differ substantially from those used in a more straightforward, transactional marketing scenario.
28 Apr 2021
DMA Insight: What Customers Want from Email
Email lives within an ecosystem of numerous other channels. But which should be included when building a multi-channel approach? How do customers use their inbox? And how do they respond to brand emails? Here’s a snapshot from our Consumer Email Tracker 2021 report to answer all of this and more.
26 Apr 2021
What Does Multi-Touch Attribution Tell You About Your Marketing?
Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working? This article discusses the role of multi-touch attribution post third-party cookies..jpg)
14 Apr 2021