10 Jun 2021
ICO's Fine Against Amex: How It Impacts Email Marketers
In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
03 Jun 2021
Is Email Relevance Still Relevant?
Based on the emails your customers open and read, what percentage do you believe to be relevant and/or useful to the recipients?
01 Jun 2021
DMA Job Vacancy: Content Marketing Executive
Are your writing, editing and social media skills up to scratch? We’re looking for a content marketing executive who will craft compelling copy across our digital channels, with a particular focus on social media. Keep reading for the details.
28 May 2021
Customer Data Council: The End of Third-Party Cookies
As browser providers move to offer more transparency, third-party cookies are being deprecated. The Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.
27 May 2021
Marketer Email Tracker 2021
During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.
27 May 2021
Can customer journey analytics improve conversions?
Customer journey analytics can tell us some of what we need to know about the routes customers take, but does it help us to improve conversions?
26 May 2021
Marketer Email Tracker
Are you ready to hear the results of the Marketer Email Tracker report? Join us to explore key findings from the report, hear insights from Validity, IPE, RAC and Specsavers and discover what's new in email and find out who's doing email well.
25 May 2021
Securing new business during difficult times - the value of phone follow up
A disruptive channel such as the phone used in a targeted, systematic way can drive through digital noise and extend your reach so that valuable opportunities aren’t left on the table.
21 May 2021
Design is Everything. Everything.
No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you...if your design is terrible, none of this will benefit you! Back in 2019, we first created this blog. Now (in 2021), we are updating it, expanding it, and...