23 Jan 2020
Email Council: Data Hygiene
We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
08 Jan 2020
ICO Release consultation on the draft direct marketing code of practice
The draft marketing code of practice aims to provide practical guidance and promote good practice in regard to processing for direct marketing purposes.
16 Dec 2019
So what? The difference between strategy and tactics in marketing
Modern marketing is filled with endless acronyms and jargon but simple strategy explains what you are trying to achieve - and tactics are how you are trying to get there.
27 Nov 2019
General Election 2019: The Manifestos
All major parties have released their manifestos for the General Election on 12 December. So what's in them for the data and marketing industry?
20 Sep 2019
Telemarketing, Telesales, Inside Sales: what's the difference?
We tend to hear the terms ‘telemarketing’, ‘telesales’ and ‘inside sales’ used interchangeably and it is true that all involve contacting prospective and existing customers over the phone to promote products and services remotely.
16 Nov 2018
What is the ePrivacy Regulation? And what does it mean for my business?
The internet has changed, and the privacy policy is now changing too. ePrivacy is expected to come into force in 2019, and digital marketing might not be as effective as it was before. What does ePrivacy mean to your business?
25 Oct 2018
ePrivacy Regulation: growing concern over the lack of focus on data and marketing
The Austrian Presidency publish the latest ePrivacy Regulation text
17 Oct 2018
Brands That Are Winning Post GDPR
Which brands are making a success out of the changing legislation landscape?
02 Oct 2018
GDPR Marketing - Winning over the Data Fundamentalist
We’ve seen how the rise of the data fundamentalism may be a serious challenge to the future success of your direct marketing campaigns. So, how do you convert concerned consumers into advocates for your brand?