28 Sep 2018
Direct marketing: defunct approach or powerful, strategic tool?
The evolution of the direct marketing approach and its use of data and technology is at the heart of both its increasing effectiveness and its potential negative impact.
28 Sep 2018
Austrian Presidency chairs discussion on ePrivacy legislation
The next round of discussions address concerns and comments about the legislation submitted before the summer recess.
27 Sep 2018
Industry Issues: Going green
This mini-series discusses a range of issues facing the marketing industry. Our third instalment covers what options are available for marketers looking to go green
18 Sep 2018
Amazon's dominance spreads beyond just retail
Tech giant tops the list of consumers’ favourite brands, although 33% say they don’t have one and nearly two-fifths report feeling less loyal than a year ago, according to new DMA research
17 Sep 2018
GDPR reality check: How does my business compare to others?
When the General Data Protection Regulation (GDPR) arrived in May this year, it signalled a new era of data privacy. Nearly four months on, how are businesses dealing with the new privacy regulation?
13 Sep 2018
"ePrivacy Regulation needs to balance privacy and innovation"
DMA & FEDMA lead over 70 organisations calling for further discussion of ePrivacy Regulation to avoid potentially damaging impacts on business13 Sep 2018
DMA & FEDMA lead call for further discussion of ePrivacy Regulation
The DMA & FEDMA lead over 70 organisations calling for further discussion of ePrivacy Regulation to avoid potentially damaging impacts on business![T99d8629e0114-eu-flag-building_599d8629e007e[1]-990.png](/uploads/articles/T99d8629e0114-eu-flag-building_599d8629e007e[1]-990.png)
03 Sep 2018
Data-driven marketing - what, why and how
What you need to know to make you a more ethical marketer!
23 May 2018
Data Protection 2018 Round tables - What was discussed?
Let’s cast our minds back to our Data Protection 2018 event that took place earlier this year. Picture the crowds of data and marketing specialist buzzing with questions and remember the hum of talk about the new regulation. We had eight roundtables set up to help you with all your GDPR queries.