04 Nov 2025
Audience Planning: The Backbone of Modern Marketing
Marketers face more choices, tools and touchpoints than ever—but with that comes the risk of chaos. Audience planning is how we bring focus, control, and commercial sense to an increasingly complex world. Done right, it should deliver the desired results like shooting fish in a barrel.
19 Jun 2025
The Data (Use and Access) Bill Becomes Law: A Landmark for UK Data Regulation
The UK’s data protection landscape has entered a new chapter. The Data (Use and Access) Bill has now received Royal Assent, becoming law and marking one of the most significant updates to the UK’s data protection framework since the introduction of GDPR. Read the UK Government announcement...
11 Jun 2025
The Data (Use and Access) Bill Passes in the House of Lords
Upon Royal Ascent, expected in the coming days or weeks, the Bill will become law.
19 May 2025
Lace Up: The Race to implement the Data (Use and Access) Bill is About to Begin
The Bill brings some of the most significant changes to the regulatory landscape since UK GDPR.
12 Dec 2024
Unlocking Engagement: Email strategies for charities
Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage...
20 Nov 2024
Data (Use & Access) Bill 2nd Reading Summary
The House of Lords held the debate on the pre-committee stage of the Bill.
24 Oct 2024
Breaking: Government Tables New Data Bill
The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
28 May 2024
DMA launches 10-point election manifesto following demise of DPDI
The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing...
16 Nov 2023
How to Build a Brand That Lasts
Your brand is more than just a logo or a name – it’s the heart, soul, and voice of your business. It’s the brand story, and what it means to the people’s lives it touches.