11 Apr 2023
The 7 keys to an advanced Email Personalization strategy
Personalization is the secret sauce of email marketing, but there's a problem. Despite its benefits, marketers aren't using it to the full potential. Why? There's something off in the way we think about personalization. So what can we do about it?
20 Oct 2022
With recession on the cards - now is the time to take a different approach to data hygiene
With the UK potentially about to fall into recession, competition for the customer wallet will be fierce. According to Einstein the definition of insanity is to keep doing the same thing but expect a different outcome – surely therefore, as an industry we should change the narrative. Do...
23 Sep 2022
Top 5 strategies to boost your digital advertising
Building a robust advertising strategy in today’s complex digital age is no easy feat. Our digital advertising expert Tasé Stefkov explores the best tactics and strategies to deliver the biggest impact online.
25 Apr 2022
Six takeaways from Mark Ritson's keynote with Spotler
Komal Helyer, Fractional CMO and Chair of the Email Council shares the six things she learned from Mark Ritson's keynote presentation at Spotler.
16 Mar 2022
Marketing 'bang for buck' - how do you measure it?
Return on marketing investment (ROMI) is what every marketer wants to achieve. But automating marketing metrics and extracting accurate ROMI data can be a real challenge.
25 Jan 2022
Future Trends: Influence in the Age of Social Media
What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?
21 Jan 2022
How expert call handling impacts revenue and ROI
Call handling isn’t typically viewed as a revenue generating service in the same way as lead generation or appointment setting but is nonetheless intrinsically linked to the bottom line - here's how.
09 Aug 2021
Marketing Emails: The Fine Line Between a Service and Sales Message
Knowing the difference between a service message and one that is marketing to your customers could save your business from ending up on the wrong side of the Information Commissioners Office (ICO).
21 Jul 2021