22 Sep 2014
Your content marketing strategy needs a rethink before 2017
Content marketing clearly works. But how will the EU Data law alter content in 2017? Will the need for opt-in create a stampede to produce yet more white papers, more webinars and more infographics? Will B2B customers be drowning in content?
15 Sep 2014
So who cares about the Living Wage?
12 Sep 2014
How Ikea went from hero to zero in a week
Creative genius of the Ikea ‘Bookbook’ ad for the launch of its 2015 catalogue turns sour when a direct mail turns up on my door step about a money-off promotion in a store 200 miles away.
05 Sep 2014
Why data (not Bobby the dog) is the real star of Share a Coke campaign
Share a Coke is back with a creative and data strategy that's bigger and better than last year. It's a taster of the future of marketing where we use technology to create personalised one-to-one messages that hit the right person at the right time.
21 Aug 2014
HMRC, VAT and the DMA
A short blog outlining the recent confusion around VAT on postage, and whether it is zero-rated or not. Hugely important to anyone involved in Direct Mail.
12 Aug 2014
Top challenges for marketers: a consistent customer experience
The 3 prerequisites for a consistent customer experience that come way before you start looking at touch points, from Lexden Group's Christopher Brooks.
07 Aug 2014
DMA warns industry of sitting on âad mail VAT timebombâ
The DMA has warned advertising mail suppliers to financial services businesses and charities that they could be sitting on a “VAT timebomb” following HMRC’s two-year delay in issuing guidance on how it will impose VAT rules for the channel.
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07 Aug 2014
HMRC clarifies rules on VAT exemptions
In a letter to the DMA, HMRC states that all postage costs in advertising mail is subject to VAT charges. This is of particular relevance to businesses that cannot reclaim tax, such as financial services brands, charities and government.04 Aug 2014
New industry code promotes âresponsibility above and beyond complianceâ to address customer concerns, says DMA
Adopting the DMA's new code of practice will be central to the industry's efforts to address customer concerns about one-to-one marketing such as data sharing, according to the trade body's executive director Chris Combemale.