28 Jul 2014
Global DMA launches research into worldâs one-to-one marketing industry
The Global DMA has announced the launch of an international research project into trends in one-to-one marketing expenditure and new technology uptake, as well as maturity issues in new and emerging channels.
17 Jul 2014
DMA warns Government against delaying action on nuisance calls and text spam as complaints rise
The DMA has warned that rising numbers of consumer complaints about nuisance calls will increase if the Government continues to delay plans to make it easier to clampdown on rogue companies breaking the law.Legal Helpdesk
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14 Jul 2014
Can technology desensitise marketers?
Today’s marketers look at visits, impressions, opens, clicks, mail-outs, conversions, abandon rates, bounce rates, average order value, total lifetime value – but are we blinded by the numbers and what they represent?
10 Jul 2014
New FEDMA leadership cite data privacy strategy as âkey to growing European one-to-one marketing industryâ
FEDMA’s newly-elected leadership have cited the organisation’s strategic focus on promoting businesses’ awareness and understanding of consumer data protection and privacy as key to fostering continual growth of Europe’s multi-billion-Euro one-to-one marketing industry.09 Jul 2014
4 ways to boost your campaign results
Data can tell you what makes your customers respond to your marketing campaigns, whether it’s delivered by email, direct mail, or even telemarketing. Why do so many people think marketing data analysis only works for online?03 Jul 2014
One in three consumers still saying 'no' to brands' app push notifications
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research published today [3 July 2014] by the DMA.24 Jun 2014