24 Oct 2014
Tony Brignull announces âCopywriting is deadâ, as ad landâs most decorated âMadmenâ era copywriters lament decline of the craft
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.
17 Oct 2014
Time to act on EU data opt-in threat
From the tidal wave of data created by new technology to the choppy waters faced by fundraising teams during the recession, a maelstrom of change has affected the third sector in recent years.
06 Oct 2014
Why Direct Mail in the 21st Century?. .
Does Email really connect with customers the same way Direct Mail does?
03 Oct 2014
New consumer rights against aggressive or misleading sales practice
UK consumers have new rights to financial redress if they are victims of aggressive or misleading sales practice under regulations that came into force on 1 October 2014.
02 Oct 2014
What can these guys teach you about opt-in marketing?
Quite a lot actually. They've seen the aftermath of the Canadian Anti-Spam law. It requires opt-in for digital marketing, and the same is coming to Europe in 2015... the EU Data Regulation. So what can we learn from Canada?
02 Oct 2014
Use Cross-Channel Marketing to Improve Your B2B Campaigns
Cross-channel marketing combines direct mail, telemarketing and email to great effect.
02 Oct 2014
Marketer recognised for 40 yearsâ service to door drop industry
Jim Dinsey, commercial director of Whistl, has received the 2014 Arthur Thompson Memorial Award in recognition of his services to the door drop industry. The Arthur Thompson Memorial Award celebrates the outstanding contribution and hard work that individuals have put into the UK’s £260m door...
01 Oct 2014
2014 Arthur Thompson Memorial Award recipient announced
Jim Dinsey has been named as the recipient of the 2014 Arthur Thompson Memorial Award, recognising his outstanding service towards the growth and positioning of the door drop medium.25 Sep 2014
New telemarketing research reveals itâs good to talk
New DMA research published today on telemarketing’s ROI, effectiveness rates and influence on consumer behaviour has revealed the channel’s strong performance in 2014.