23 Jun 2015
Dealing with goldfish - why direct marketing may be in trouble
The competing demands of technology and the stresses they place on the way we work and live mean that direct marketers have an ever closing window of attention in which to operate.
18 Jun 2015
How the Mailing Preference Service can improve your direct mail campaigns
The Mailing Preference Service allows consumers to opt out of receiving unsolicited marketing in the post.
18 Jun 2015
Elephants and Omnichannel Part 1
Are we allowing the latest technological wows in digital marketing wag the proverbial dog? Omni/multichannel is giving results, but are they being maximised and what is being sacrificed?
16 Jun 2015
DMA Draft guidance on VAT for print services
Our new draft advice based on the latest HMRC guidance. Read carefully if you provide, or use, VAT exempt or 'single-sourced' services.
_53df393311064_5614e3762fe33-2.jpg)
16 Jun 2015
HMRC issues revised guidance relating to zero rated print and postage and delivery charges
New rules on VAT arrangements for postage and single-sourcing come into effect on 1st August 2015. Following lobbying efforts by the DMA and Charity Tax Group companies, mainly charities, now have until that date to change their arrangements
12 Jun 2015
How to Increase Direct Mail Responses
Direct mail is one of the most effective forms of marketing, yet with any marketing initiative activity, you need to measure its efficacy.
04 Jun 2015
Telemarketing as part of an Integrated Marketing Approach.
Whichever term you subscribe to – cross channel, multi channel, omni channel – it is well understood that the overall effectiveness of your marketing efforts improves when activities are integrated across channels.
03 Jun 2015
Brands are slowly returning to printed communications as response rates continue to grow.
Over the last couple of years brands appear to be returning to traditional methods of printed communications over the cheaper alternatives of email and social. Is this because our inboxes are saturated or do consumers just respond better to print?
03 Jun 2015
Direct Mail - 4 Ways to Split Test
The strength of direct mail lies in the ability to make slight or even large changes to your mailer at a whim, or as part of a greater strategy to discover what works best.