19 Aug 2015
Oh have you not heard? It was my understanding that everyone had heardâ¦
Haven’t you heard? There has been lots of media coverage around current and new data regulations. Privacy and personal data are undergoing perceptual evolution and consumers are more mindful of the status of their online presence.
18 Aug 2015
The many faces of digitisation
Digitisation represents vast growth potential for trade and industry. In Denmark, the State has realised this.
18 Aug 2015
Where does Direct Marketing fit in to your marketing mix?
Jason Palgrave-Jones is the Managing Director of Textlocal, the UK’s premier business text messaging service. Here he discusses the effectiveness of the direct marketing channel and what factors need to be considered for a strong ROI. Original post.
18 Aug 2015
Three reason's why direct mail marketing campaigns can be more successful than email marketing
Many businesses presume that direct mail marketing campaigns will not be as effective as modern digital marketing strategies, but how right are they? A recent report by the Direct Marketing Association has shown otherwise.
18 Aug 2015
Why you should combine direct mail with digital marketing
Many businesses have followed the trend of focusing on digital marketing and have stopped spending time on direct mail, without realising that it doesn't have to be one or the other.
11 Aug 2015
Permission Communism
A single permission statement is a well-meaning idea advocated by slothful marketers and ambitious administrators, but deeper thought reveals it’s wrong on so many levels. Why remove a brand’s competitive advantage? Permission communism! Crazy!
05 Aug 2015
How to write email-opening subject lines
What makes a successful subject line? There’s no secret formula, but there are plenty of ways to make it stand out more in crowded inboxes.
03 Aug 2015
Does your door drop item work hard enough on the doormat?
Creating cut through on the doormat when your leaflet may well be found amongst a number of others, the mail, free newspapers etc., is still an issue for some clients.
31 Jul 2015