Direct mail needs more than media research | DMA

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Direct mail needs more than media research

Time and time again, the creative treatment used for a direct mail piece can account for extraordinary differences in results: one of our favourite tales is one of our mailings for Laithwaites Wines that, purely by using a different creative treatment with exactly the same offer, produced an 80% uplift in response.

With postage rates on an ever-upward path, getting results like that aren’t just a nice-to-have, they’re becoming the difference between success and failure. And direct mail recruited customers or donors are still by far the best.

John Watson, our Chairman and MD, still loves good old direct mail. Talk to him if you’d like to see a dramatic improvement in results.

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