Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
21 Oct 2015
Legal Update - Customer Contact Concerns & Challenges
EU Data Protection regulation is changing; charity fundraising has been found wanting and radically shaken up; the probity of commercially traded customer data is still suspect. These were just some of the issues addressed at the DMA’s Legal Update on Tuesday. Here a few of my thoughts on...
19 Oct 2015
Breaking the Myths of Direct Mail
While direct mail is one of the most established forms of marketing, it can still be enshrouded in mystery to the uninitiated, creating ming myths that are dismissive and ridiculous...
15 Oct 2015
Make More Money - Send More Emails: Is it Ever that Simple?
RedEye Client Director discusses the importance of behavioural segmentation.
02 Oct 2015
You donât need âopt-inâ to store a switchboard number
The arrival of the EU Data Regulation will add restrictions on many B2B marketing channels, notably email and direct mail, so is it time to blow the dust off telemarketing?
23 Sep 2015
Everything You Need to Know About Customer Behaviour
DIRECT MAIL HAS 4 TIMES MORE EMOTIONAL ENGAGEMENT WITH YOUR BRAND THAN DIGITAL The Royal Mail, unsurprisingly, commissioned a research agency to understand whether there are any differences in a communications effectiveness of physical and digital.
14 Sep 2015
Preparing for the DPR
What can your organisation do to prepare for the Data Protection Regulation (DPR)?
10 Sep 2015
UK regional newspaper print sales in decline
UK regional newspaper print sales in decline
09 Sep 2015
68% OF MARKETERS FEEL THAT THEIR JOB IS MORE STRESSFUL COMPARED TO FIVE YEARS AGO
500 global marketers surveyed about their biggest ’headaches’ SmartFocus and Econsultancy seek to help organisations deal with marketing challenges in an hyper-connected world Webinar offering insight and advice on how to overcome them taking place 29th September 11am EST/4pm BST/5pm...
08 Sep 2015