07 Sep 2015
Direct mail mistakes
Direct mail mistakes
02 Sep 2015
SentinelNet stands guard over the margins at Howard Hunt
Howard Hunt’s decision to implement an Imprint Management Information System (MIS) came out of a straight-forward yet important need – one that every printing company, regardless of its size, should be thinking about. Technology Director Stuart King expresses it very simply: “The board wanted...
02 Sep 2015
Don't shoot the messenger!
Playing the blame game can commonly see a supplier unfairly saddled with responsibility for a failed campaign, when perhaps clients and agencies should do a little more soul searching. But in the world of door drops, is there enough (or even any) training?01 Sep 2015
The Rise and Growth of Marketing Channels
The Rise and Growth of Marketing Channels
27 Aug 2015
Why Integrating Telemarketing into your Sales Process is key to its success
If you isolate telemarketing from your other marketing strategies then you’re going to struggle to make it effective. Read some ways our clients integrate their telemarketing campaigns.
24 Aug 2015
Reducing costs with better marketing communications management
The proliferation of communication channels may seem daunting and complex, however marketing departments that manage them effectively will not only be in a better position to meet customer demands, but they will also save a lot of time and money.
20 Aug 2015
3 Direct Mail Design Tips
Direct mail lives or dies by its design. You need to craft a campaign that is not only compelling and enticing, but that looks great too. To help your campaign stand out from the crowd, we've pulled together three top tips for direct mail design:
19 Aug 2015
3 Direct Mail Copy Tips
Direct mail lives or dies by its design. You need to craft a campaign that is not only compelling and enticing, but that looks great too. To help your campaign stand out from the crowd, we've pulled together three top tips for direct mail design:
19 Aug 2015
3 ways to merge your social media and direct mail campaigns
Many businesses see their direct mail and social media marketing campaigns as separate entities - but it doesn't have to be this way. Integrating your social media and direct mail isn't as hard as you might think!