13 Nov 2015
Direct Mail by Numbers: Key Statistics About the Worldâs Favourite Marketing
Measurement is important and it’s what makes direct mail so great. We’ve compiled some of the most important that make a case for direct mail, so why don’t we let the numbers do the talking?
11 Nov 2015
Welcome to the third way
A new way of doing business that threatens to eclipse charity budgets, talk directly to audiences that charities struggle to reach, and offer effective social change strategies that charities can’t match. It’s called the B Corp.
11 Nov 2015
Donât fall at the first hurdle: the importance of data quality
High quality data is a crucial element of any successful marketing strategy. By taking steps that enables effective data management and accuracy, businesses can ensure their marketing departments reach the right customer with the right message.
10 Nov 2015
Charity marketing reforms: a sledgehammer to crack a nut?
They say charity begins at home, but nearly seven weeks on from Sir Stuart Etherington's Regulating Fundraising for the Future report, this particular home is in such a mess that even TV's "Too Posh to Wash" experts Kim and Aggie would struggle to clear it up
09 Nov 2015
Eight Golden Rules for the âAgency of the Futureâ
It’s important for agencies to be aware of how the needs of our clients are changing, and what this means for the way we work. Here are eight golden rules the 'Agency of the Future' must live and breathe by. Join the debate in person on 24 November.
05 Nov 2015
Does your lead generation campaign have that sparkle?
Guy Fawkes Night is finally upon us and it is a time for you to ensure your lead generation campaign has the same sparkle that will light up the night sky over the next few evenings
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04 Nov 2015
Deadline for registering for exemption from VAT penalties expires on 30th November
A reminder to any members that may have incorrectly applied VAT when supplying Direct Marketing services that the deadline for registering for the “transitional arrangements” or exemption from retrospective penalties expires on the 30th November 2015
28 Oct 2015
A Teaspoon of Telemarketing with a Pinch of Direct Mail
Here's a lead generation recipe for success...