DMA creates Future of Fundraising Taskforce | DMA

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DMA creates Future of Fundraising Taskforce

A new DMA taskforce has been created to form an unbiased view of one to one marketing for the fundraising sector over the next five years.

Using this insight, the Future of Fundraising taskforce aims to provide thought leadership and direction to the fundraising industry. The taskforce will establish frameworks for best practice now and in the future.

The group will be co-chaired by the Future Foundation’s Melanie Howard and Age UK’s Michelle De Souza who have set out their vision:

“The group aims to identify and address the challenges faced by the fundraisers in the sector over the coming years to make sure we can influence and help shape the future of fundraising in light of changing technologies and societal attitudes as well as the changing needs of beneficiaries. The Fundraising Preference Service just being the start of the areas that we will seek to influence going forward.”

The taskforce wants to know the opinions of large and small charities. It is calling for charity and expert representatives to join the taskforce and/or take part in industry roundtables. The group has scheduled a six month programme comprising an initial white paper outlining the future of one to one fundraising, roundtable events and a summary report which is scheduled to be published in May 2016.

Members of the taskforce will be required to attend a monthly meeting as well as contribute to content outputs and events. To express your interest in joining the taskforce or taking part in roundtables, please contact


Ed Owen, PR and Content manager

T: +44 (0) 207 291 3324 |M: +44 (0)7813 664656 |E:

About the DMA:

The DMA is a UK trade association for the one-to-one marketing industry - those companies that speak directly to their customers and those companies that help them achieve this. The DMA provides best-practice guidelines and legal services for its members, who are typically marketing, advertising and data-driven organisations.

More than 1,000 companies in the UK are DMA members. The DMA also holds industry events, conducts research and publishes reports, lobbies for legislation to support its members’ business practices and has a close working relationship with the Information Commissioner’s Office. All DMA members must comply with the DMA code, which is available to read here:

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