01 Dec 2015
Data Protection Regulation nears completion, takes a balanced approach
Negotiators are confident that political agreement will be reached by the end of this year
30 Nov 2015
Direct Mail Through-Out The Year Infographic 2015
The rise of online channels like email, videos and social media can sometimes run the risk of ecommerce businesses asking, is direct mail still effective? Well it most certainly is!
27 Nov 2015
The Global Review of Data-Driven Marketing and Advertising (DDMA)
3,000 experienced marketing and advertising practitioners - spanning 17 global markets - give their views on the state of DDMA.
26 Nov 2015
How you can improve your marketing with multi sensory impact & direct mail
Marketing using physical promotional products (offline) is the only marketing technique that allows you to place your brand directly in your customers hands and reach potentially all 5 of their senses: sight, sound, smell, touch and taste.
26 Nov 2015
Publishing - Far From Vanilla
Stuart Lacey, managing director of Quadrant, shared his thoughts on the increasing demands in support of the publishing industry. Publishers need to stand out and add value on many levels in order to acquire and retain subscribers.
26 Nov 2015
Why DM is Still Cool
In an age when digital marketing appears to have hit a level of maturity where practitioners can talk with confidence about journey-based insights and intelligent technologies, it appears to be a strange and anachronistic revelation that direct mail is not only back on the agenda for a lot of...
24 Nov 2015
CASE STUDY - Imprint delivers tracked solution for Direct Mail
DIRECT MAIL IS COMING - back. The most recent ad spend indicators point to a continuing fall in the value of newspaper and magazine dvertising, but give a 4.5% rise to direct mail. The evolution of direct mail Email has become the new junk mail, while direct mail is better targeted, better...
18 Nov 2015
Which marketing tool produces 7 times more responses?
Do you know which marketing tool produces 7 times more responses than all other marketing channels combined, and produces the best ROI, in line with social media? Answer: Direct Mail
13 Nov 2015
The Power of Personalisation
There are many unique direct marketing products out there (in both physical and digital formats) that will allow you to engage with your target audience in less traditional ways. Modern, less conventional marketing methods can certainly be more impactful than print-only formats, but whatever...