14 Jan 2016
10 Reasons to Love Video Marketing
See 10 reasons below why marketers love video marketing and why you should include it in your next marketing campaign.
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22 Dec 2015
ICO letters about the trade of personal data
DMA Member organisations may have received letters from the Information Commissioner (ICO) asking about their processes and activities in processing data. If you have had such a letter, read this blog for some guidance
21 Dec 2015
Seasonal Direct Mail News from Citipost Mail: Christmas 2015 Edition Infographic
It’s the time of year when marketers see their carefully planned campaigns come to fruition. As we turn our attention to the upcoming festivities, it’s also a great time of year to review what’s worked and what can be improved.![T677fa29cec7b1619977_illustration-[converted]1_5677fa29cebd8-75.jpg](/uploads/articles/T677fa29cec7b1619977_illustration-[converted]1_5677fa29cebd8-75.jpg)
15 Dec 2015
I'm dreaming of a multi-channel Christmas
As digitisation makes its way up the boardroom agenda, businesses need to make sure they don't deprioritise physical mail completely. Instead, they must know the benefits of all available channels and how they can be used to complement each other.
15 Dec 2015
Mailing House Council â December news
Xmas and the New Year are nearly upon us – as are Royal Mail price increases – hohoho! But it’s not all doom and gloom. Here is your latest roundup of what’s going on in the world of mail, along with what the Mailing Council is up to.02 Dec 2015
PROXIMITY LONDON AND UM LONDON WIN DMA GRAND PRIX FOR THE ECONOMIST
Proximity London and UM London have won the DMA 2015 Grand Prix for their ‘Raising Eyebrows and Subscriptions' campaign for The Economist.02 Dec 2015
10 REASONS TO USE DIRECT MAIL
Direct mail can be a very impressive and persuasive marketing tool. Once included in your marketing strategy, direct mail enables you to engage with your target audience and place your brand directly into their hands and appeal to potentially all 5 of their senses: sight, sound, smell, touch and...
02 Dec 2015
Proximity London and UM London take DMA Grand Prix for The Economist
Proximity London and UM London took the DMA Awards Grand Prix last night for their 'Raising Eyebrows and Subscriptions' campaign for The Economist
01 Dec 2015
Want prospects to opt-in? Try calling them.
As the arrival of the EU Data Regulation (EUDR) gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But how effective is telemarketing at gaining consent?